A little idea.
And a little perspective.
Notes from the studio on design, branding, content and production: short reads about how we think and where we begin.
NOT / 01 — CREATIVE PROCESSFirst
question.↗
question.↗
Good work
starts with a good question.
What should be clarified before a project truly begins?
NOT / 02 — BRAND & DESIGNOne voice.
Different forms.↗
Different forms.↗
More than
looking the same.
How does a brand keep its character across different media?
NOT / 03 — LAUNCHBefore.
Now.
After.↗
Now.
After.↗
A launch
is more than one post.
Think of a launch not as one announcement, but as a connected series of touchpoints.
NOT / 04 — DESIGN & PRODUCTIONFrom pixels
to paper.↗
to paper.↗
What changes
when design leaves the screen?
Treating physical implementation not as the last step of design, but as the first question.