Ask where it will be used.
A business card held in the hand and a roll-up viewed from a distance do not offer the same reading experience. Before designing, discuss where the item will be seen, for how long and from what distance. This affects headline scale, copy length and the relationship between visual elements.
Include the material in the idea.
The texture of paper, the surface of a sign or an application on glass can change how a design is perceived. Material choices are more meaningful when considered during the creative process, not only after the file is finished. We look for a solution that fits the conditions of use, budget and production options.
Talk to the producer before finalising the file.
Every production method requires different preparation. Dimensions, cutting areas, colour expectations, materials and file formats should be confirmed with the relevant producer. Learning the technical requirements of the specific job reduces revisions; samples or proofs can be used when needed.
Make the final check in context.
A design inspected at high zoom on screen must also be considered at its real size. Contact details, wayfinding, visual order and content should receive a final check. Confirming design approval together with the production scope makes the process clearer. Strong physical work is the result of these small decisions as much as the central idea.